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Anthony Capece – Rare is the New Uncommon

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Editor’s note: We here at Brainstorm Brewery are taking the holiday off. Enjoy the below article from earlier this year and have a great holiday!

 

I’d like to discuss the rise in price of Modern staples over the past few years and why I believe that more recently printed Modern staples – Deathrite Shaman and Thoughtseize, for example – might actually be traps.

Let’s start here: “Past performance does not indicate future results.”

It’s one of those nuggets of investing wisdom that you’ve heard a thousand times, but how does it apply to Modern cards? What we’re saying here is that the factors that caused an investment to be good or bad in the past (in this case referring to the huge spike in Modern prices) may or may not remain in place going forward. If they do, we can expect similar results. If they don’t, we can’t. So let’s talk about the factors that contributed $130 Tarmogoyfs and the like.

First, take a look at what has happened to the Magic: The Gathering player base over the past several years. Hasbro said in their 2012 annual report that the player base stood at 3.3 million, and that Magic had seen 25%+ annual growth in revenues for four years in a row. We can make a few assumptions here, understanding that these numbers are inexact and only intended to put us in the ballpark. If you run 25% growth backward, here is what the player base would have looked like each year (in millions):

 

Players (mil)

2008

Shards of Alara

1.35

2009

Zendikar

1.69

2010

Scars of Mirrodin

2.11

2011

Innistrad

2.64

2012

Return to Ravnica

3.30

Hasbro has already said that 2013 continued on this trajectory, so today we might be looking at something like 4.1 million Magic players. Think about these numbers for a minute. There are 1.5 million players who have picked up the game since Innistrad, which just left Standard. That was almost the entire player base during Zendikar block! If 2014 continues on this pace, we’ll add a million more – staggering.

The next assumption I’m going to make is that Wizards is scaling their print runs according to these increases. Again, it may not be perfect, but I think it’s reasonable to assume that they are printing at least 25%-30% more cards each year to meet the demand from new players. I certainly haven’t heard about a shortage in booster packs.

The supply implications are that there could be three copies of Snapcaster Mage out there for every two copies of Arid Mesa. There are two Deathrite Shamans for every Marsh Flats. It’s reasonable to think that there will be four copies of Theros Thoughtseize for every one Lorwyn copy! It’s time to rethink rarity.

As for the spike in Modern cards over the last few years – the demand for Modern right now is based on a player base of four million and the supply of fetchlands is based on a printing for 1.69 million players. So, they are expensive. Simple enough. But the supply of Deathrite Shamans is based on a printing for 3.3 million players. Not nearly as expensive. Demand for Magic cards has increased dramatically over the past few years, but so has the supply of new cards. You can’t overlook this if you want to be a successful Magic financier.

Check out this chart to illustrate. Warning – we’re switching to MTGO. I understand that paper is different, but I’m using MTGO to make a point about supply. Looking at mtggoldfish.com, I chose a series of Modern staples – one rare from each block – that all see a similar level of play (dominance ratings of 16-22%) and plotted their prices. These are some of the most played cards in Modern, and the goal here is to fix demand so we can see how supply, on its own, affects price. There is a hole where the Shards staple should be because it doesn’t exist.

chart1

Looks a little bit like the inverse of this graph of the player base, doesn’t it?

chart2

I know some of these cards see play in Legacy and that clouds the picture somewhat, but Legacy has a small effect on MTGO (Stoneforge Mystic is 1.3 tix and Jace, the Mind Sculptor is 25% of his paper price). I used the price of Thoughtseize from just before it was announced in Theros, but all other prices are current. I think the chart illustrates the point very well: Modern staples show a clear downward trend in price online as you move forward in time.

If demand for each of these cards is about the same on MTGO, the differences in price are necessarily caused by supply. There are just way, way more Snapcasters and Deathrites out there than there are Tarmogoyfs (obviously the Modern Masters reprint added very little supply). I think everyone knows that but I don’t think everyone understands the magnitude and what it means going forward.

Modern staples like Tarmogoyf and Modern staples like Deathrite Shaman are just not comparable financially. If you are looking at Deathrite and thinking that it will follow Tarmogoyf’s trajectory because they see similar levels of play in Modern (and Legacy), think again. There could be as many as three Deathrites for each ‘Goyf in existence. We should be comparing Deathrite Shaman to Kitchen Finks instead.

The Modern player base has quickly outgrown the print runs of Zendikar and sets older. It hasn’t outgrown the print runs of newer sets like Innistrad and Return to Ravnica. But will it?

Let’s go back to what I said at the beginning of this article – past performance does not indicate future results. If you think that Snapcaster and Deathrite are going to follow the same trajectory as Tarmogoyf and (pre-reprint) Thoughtseize, that means you think that the player base will keep increasing at 25% per year for several more years. That is what caused the initial climb, and that is what will have to happen again for new cards to climb in the same way.

The bad news is that the growth of the player base is going to level off. It’s not a matter of “if” but “when.” No business can grow at 25% annually forever, and Magic is no exception. I don’t know when it will happen, but stringing together four years of 25% growth is already a great feat. I will not be surprised if it continues for another couple of years. I will not be surprised if it cools off next year. I will be surprised if it continues for many more years. That would bring us to ten million players in four years. It would mean adding 2+ million players between years three and four of that run (2017), which was almost the entire player base during Scars of Mirrodin. That is a lot of Magic players.

When (not if) we enter this cooling-off period, the most recent blocks are going to be in massive supply compared to past sets. The player base will not grow fast enough to make them scarce the way Zendikar fetchlands or Future Sight Tarmogoyfs are scarce today. If you are holding a box of $15 Theros Thoughtseizes that you are holding for when they go back up to $50, just understand that we need to double the number of Magic players on Earth first. Go ask Jason Alt about bagholders – and try to recruit some new players on the way, because we need them.

Magic financiers spend a lot of time trying to understand demand. We research formats, evaluate cards, and on and on. But that’s only half the equation. If you put the same focus on supply, you realize that we are going to be drowning in Theros cards by the end of the block. It’s going to take years of strong growth for demand to get to the point where Thoughtseize can recover. After all, it’s probably about as rare as Inquisition of Kozilek at this point.

There are already hints of the oversupply of more recent sets if you look. Scars of Mirrodin block was printed right in the middle of the player-base explosion. People keep wondering why the Scars fastlands aren’t jumping, even though they see play in Modern. Birthing Pod is one of the most dominant decks in Modern but you can still buy them for $4 on TCG Player. We keep waiting for the spike, but I no longer look at that as a sure thing. Maybe there are enough Birthing Pods to go around. I’ll be watching these cards closely, along with Snapcaster Mage and Deathrite Shaman, when Modern season hits.

To be clear, I’m not saying that growth is slowing. I’m saying that when it does, whatever the recent sets are at the time will be in huge supply. No matter how much those cards are played in Modern, they will never reach the heights that we have seen in the past.

Now, don’t fret. It doesn’t mean there isn’t money to be made. You may have noticed that I’ve mentioned large-set rares almost exclusively. The mythic rarity certainly changes things, as do small sets and core sets, and of course we can always spec on older cards. I’ll go into more detail on this topic in my next article.

Thanks for reading.

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Danny Brown

Danny Brown

@dbro37     -     Email     -     Articles

Danny edits Brainstorm Brewery and writes for Quiet Speculation. Find him on Twitter at @dbro37.
Danny Brown

About the author

Danny Brown

@dbro37     -     Email     -     Articles

Danny edits Brainstorm Brewery and writes for Quiet Speculation. Find him on Twitter at @dbro37.

3 comments

  1. Dylan

    The player base has grown even faster then the 25% sales growth you use on your chart. A couple years ago Hasbro stated that while revenue from 2008 to 2011 had effectively doubled the player base grew an estimated 80 percent (and per player spending grew by 16%). How much of this growth is self contained with the 2009 DoTP release would be nice to know. I’m also curious about the 3.3 million players figure as I’ve seen Hasbro reps use wildly different figures in the past. Anyhow to the crux of your article, that sage old advice that you cannot just rely on past performance to guide future investment choices will always ring true. Not only are more cards being printed to meet higher demand but WOTC has demonstrated that nothing is too sacred for a reprint (outside of the reserve list of course). Long term “buy and hold” modern speculating is inherently riskier now as there is the feeling of a built in ceiling. If a card gets too high it will show up in a future release to depress its price as a stated goal of WOTC is to keep the modern format accessible. And I doubt will see another Modern Masters where staple cards actually increase in price, that was a test run and future sets will have print runs adjusted accordingly. One thing is for certain and that is that MTG has become an incredibly important part of Hasbro’s revenue growth and with that growth Hasbro will be more inclined to invest even more in the product. It’s now the largest property in their games portfolio and because of its prominence I wouldn’t be surprised to see significant investment in the coming couple of years. We all know magic’s digital platforms could use it!

  2. Brush

    Hi,
    You said many interesting things but if you would try to chect thouse stamples in time. Fetchlands spike recenly on modo. Spellskite also. And its dificult to compare Goyfs (mythicks ) and rares. Snapcaster is going slowly up (modo) And its not far from it rotation. I dont say you are wrong but as always is moro to compare to see while picture

  3. Martin Coppersmith

    Wallstreet Journal, hire this guy.

    Hey brush, gofy was a rare in its home set and mythic in it reprint. the portion of goyf printed at M vs R is insiginificant when calculating total number relative to player base. He even fu^&*(ing said that. read an article before you start throwing around one time *blips* of sample sets and trying to derail a 6 year trend line because you saw something on one week.

    Dylan, man Hasbro could dump$ at broadcasting pro play and build up personalities and start selling adverstising realestate on heir own product. Don’t tell me a pro sport team is not a business taht conspires with outer similar businessess to get customer attention and then milk even MORE other businesses for $… MtG could go the same way for all TCG and hasbro could be steering the ship if they get off their asses and run a full court press while the surge in popularity and breadth of age-appeal is at it’s height.

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